Aymar began his career with a passion for technologies, and working on innovative projects led to a belief that if technologies are driven by invention and performance, innovation is driven by behaviour and social attractors. In a world where access to knowledge and means challenges the unspoken presupposition of our mental models, digital technologies are evolving faster and various generations are building their own pathway to innovation.
Aymar assists companies with building foresight momentum so that they can give global meaning to their evolution dynamics.
From FMCG, sports goods, the health industry and industrial backgrounds Aymar utilises the forecasting approach to help identify the capabilities needed to interact and deliver value in an ecosystem, rather than finding a long term belief in a VUCA world.