Designing for E-commerce User-Experience in Complex Scenarios
Designing ‘good’ e-commerce and m-commerce usability and user-experience is even mor…
Catherine is a passionate and curious ‘pioneer.’ Catherine has the proven capability to deliver and lead teams and initiatives to success. Her strengths in strategic direction, problem solving, love of learning, catalysing and brainstorming, are well established with strong industry knowledge, vision and delivery leadership. Leveraging her ability to empathise, be optimistic, storytell, coach, strategise and believe, Catherine can help stakeholders and teams see the big picture, possible pathways and deliver a vision in small bite-sized steps.
In order to do this practically, Catherine uses her natural skills as an analyst, storyteller, commander, thinker and deliverer to establish, unify and realise goals. Catherine’s background incorporates over two decades in technology. Her primary specialisation is design in digital and software engineering, UX, CX, service and human-centered design, product and service discovery and delivery, along with close to a decade in social research specialising in both commercial and academic roles. She is an experienced lean and agile practitioner and design thinker. Catherine also has demonstrated innovation experience, workshop design and facilitation expert level capabilities and has recently added org design and learning development expertise into her skillset.
Catherine has led research and design in a range of contexts, technologies and implementations; machine learning, data science, analytics, augmented reality, mobile technologies (iOS and Android), web technologies, progressive web, physical retail, online learning, e-commerce, payment systems and enterprise systems and software.
Designing ‘good’ e-commerce and m-commerce usability and user-experience is even mor…