Aligning B2B marketing and sales through influencer mapping
A key challenge for B2B companies is articulating and communicating their value prop…
Gilmar Wendt is principal of GW+Co, a London-based creative consultancy that helps organisations to thrive by aligning culture, strategy and brand. Its unique strategic framework puts purpose at the centre of change initiatives, breaking down silos to create more impactful organisations.
Gilmar Wendt founded the company in 2010 after working in design and strategy with blue chips and privately owned international businesses. GW+Co has won numerous creative and design effectiveness awards. Notable clients include PayPal, Yale, Ergo and Zumtobel Group.
GW+Co’s international team of creatives and strategists work with associates from the fields of management consultancy, anthropology and leadership development. Their expertise helps clients meet the challenges of sustainable growth, brand development & rejuvenation, business transformation, post merger & restructuring and culture & talent.
A key challenge for B2B companies is articulating and communicating their value prop…
“If you want to build a ship, don’t drum up the men to gather wood, divide the work …